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The Power of Collaboration: Providing Jordanian Women with Knowledge to Achieve a Healthier Lifestyle

Addressing global issues such as family planning and women’s health require collaboration among organizations from different sectors to design and implement activities toward their objectives. Guided by a shared vision to arm Jordanian women with knowledge to achieve a healthier life, USAID’s Jordan Communication Advocacy and Policy (JCAP) Activity partnered with the King Hussein Cancer Foundation (KHCF) during their October awareness campaign.

The KHCF through the Jordan Breast Cancer Program (JBCP) organized “Think Pink” days across different Jordanian governorates as part of its annual awareness campaign “Stay in My Life… Get Screened.” These days were dedicated to inform women about the benefit of early detection of breast cancer. JCAP participated in the campaign’s community events, which reached over 4,500 women.

Mrs. Nisreen Qatamish, Director of the Jordan Breast Cancer Program, welcomed this partnership. “JBCP and JCAP are both driven by their belief that societies can benefit from healthy women who can fully participate in family, workforce, and community life. This presents a window of opportunity for a joint collaboration between both parties for streamlined social behavior change efforts, maximized impact, and cost effectiveness at implementation,” she said.

According to the 2014 JBCP lectures report, 88% of women question whether oral contraceptive pills cause breast cancer. Therefore, adopting an integrated women’s health approach addressing family planning and breast cancer early detection is vital to achieving positive change and addressing misconception. The added value of JCAP’s participation in KHCF’s campaigns goes beyond tangible value of reach. It also contributes to the intangible aim of JCAP to empower Jordanian women and provide them with the knowledge to make informed family planning choices and general health practices.

USAID’s JCAP Activity participated in Amman, Mafraq, Ma’an and Irbid governorates through community health workers who distributed family planning brochures, provided counselling about modern family planning methods, and referred interested women to family planning services.

This initial collaboration marks the beginning of a fruitful partnership with the KHCF toward future synergetic interventions.

USAID’s JCAP project is a five year project for better health, wellbeing and socio-economic prosperity of Jordanian families. The Activity works with the Higher Population Council, the Ministry of Health and the civil societies to improve knowledge and practice about family planning and enhance the policy environment supporting access to quality family planning services.